Sales & Marketing
Basic Skills

About the Program

This program provides basic skills needed for a successful sales and marketing team. Participants will identify challenges and learn to push through to success. Within these workshops students will learn Body Language Basics, Call Center Training, Event Planning, High Performance Teams Inside the Company, In Person Sales, Marketing Basics and Fundamentals, Media and Public Relations, Motivating your Sales Team, Presentation Skills, Sales Fundamentals, Social Media Marketing, Telephone Etiquette, and the Top 10 Sales Secrets. By managing and looking at the way people interact and seeing things in a new light, participants will improve on almost every aspect of their career.

This program is self-paced. Self-paced programs create a unique learning experience that allows students to learn independently and at a pace that best suits them.

Tuition: $397

Duration: 200 Hours

Students have full access to the program for 1 year.

Prerequisites: HS diploma/GED, basic computer skills and familiarity with the internet

To learn more about ETI’s tuition and financial aid options, click here.

Course Outline

Body Language Basics

  • Communicating with Body Language

  • Reading Body Language

  • Body Language Mistakes

  • Gender Differences

  • Non-verbal Communication

  • Facial Expressions

  • Body Language in Business

  • Lying and Body Language

  • Improve Your Body Language

  • Matching Your Words to Your Movement

Call Center Training

  • The Basics I

  • The Basics II

  • Phone Etiquette

  • Tools

  • Speaking Like a Star

  • Types of Questions

  • Benchmarking

  • Goal Setting

  • Key Steps

  • Closing

Coaching Salespeople

  • What is a Coach?

  • Coaching

  • Process

  • Inspiring

  • Authentic Leadership

  • Competition

  • Data

  • Maintenance Strategies

  • Avoid Common Mistakes

Contact Center Training

  • It Starts at the Top

  • Peer Training

  • How to Build Rapport

  • Learn to Listen

  • Manners Matter- Etiquette & Customer Service I

  • Manners Matter- Etiquette & Customer Service II

  • Handing Difficult Customers

  • Getting the Necessary Information

  • Performance Evaluations

  • Training Doesn’t Stop

Creating a Great Webinar

  • What can a Webinar Do?

  • Successful Webinar Criteria

  • Find the Right Format

  • Marketing and Social Media

  • Drive Up Registration

  • Leading Up to Your Webinar

  • Presentation Tips

  • Interacting with Your Audience

  • Mistakes to Avoid

  • Post Event

Employee Recognition

  • The Many Types of Recognition Programs

  • Designing Employee Recognition Programs

  • How to Get the Buzz Out About Your Program

  • It Starts from the Top

  • Creating a Culture of Recognition

  • The Best Things in Life are Free

  • A Small Gesture Goes a Long Way

  • Pulling out the Red Carpet

  • The Don’ts of Employee Recognition

  • Maintaining Employee Recognition Programs

Event Planning

  • Types of Events

  • Brainstorming

  • Types of Entertainment

  • Support Staff

  • Technical Staff

  • Vendors

  • Finalize the Plan

  • Administrative Tasks

  • Get Organized

  • Post Event Activities

High Performance Teams Remote Workforce

  • Remote Workforce

  • High Performance Teams

  • Characteristics of High Performance Teams

  • How to Create Teamwork

  • Types of Communication

  • Training Your Team

  • Managing the Team

  • Effective Team Meeting How-To

  • Keep Happy and Motivated High Performance Team

  • Don’ts with High Performance Teams

In-Person Sales

  • In-Person Sales

  • Examples of In-Person Sales

  • Sales Funnel

  • Prepare

  • Presentation

  • Engage

  • Commitment

  • Sale

  • Loyalty

  • Expand

Internet Marketing Fundamentals

  • SWOT Analysis in Marketing

  • Marketing Research

  • Real Time Marketing

  • Brand Management

  • Social Media I

  • SEO Basics

  • Social Media II

  • Website Characteristics

  • Capturing Leads

  • Campaign Characteristics

Marketing Basics

  • What is Marketing?

  • Common Marketing Types I

  • Common Marketing Types II

  • The Marketing Mix

  • Communicating the Right Way

  • Customer Communications

  • Marketing Goals

  • The Marketing Funnel

  • Marketing Mistakes I

  • Marketing Mistakes II

Media and Public Relations

  • Networking for Success I

  • Networking for Success II

  • The Meet and Great

  • Dressing for Success

  • Writing

  • Setting Goals

  • Media Relations

  • Issues and Crisis Communication Planning

  • Social Media (The PR Toolkit)

  • Employee Communications

Motivating Your Sales Team

  • Creating a Motivational Environment

  • Communicate to Motivate

  • Train Your Team

  • Emulate Best Practices

  • Provide Tools

  • Find Out What Motivates Employees

  • Tailor Rewards to the Employee

  • Create Team Incentives

  • Implement Incentives

  • Recognize Achievements

Multi-Level Marketing

  • How Does Multi-Level Marketing Work

  • Building a Contact List

  • Recruiting New Agents I

  • Recruiting New Agents II

  • Training LML Agents

  • Sponsorship/Mentorship

  • Provide Marketing Presentation Training

  • Provide Social Media Training

  • Provide Training In Recruitment

  • Provide Ethics Training

Overcoming Sales Objections

  • 3 Main Factors

  • Seeing Objections as Opportunities

  • Getting to the Bottom

  • Finding a Point of Agreement

  • Have the Client Answer Their Own Objection

  • Deflating Objections

  • Unvoiced Objections

  • The 5 Steps

  • Dos and Don’ts

  • Sealing the Deal

Presentation Skills

  • Creating the Program

  • Choosing Your Delivery Methods

  • Verbal Communication Skills

  • Non-Verbal Communication Skills

  • Overcoming Nervousness

  • Creating Compelling Powerpoint Presentations

  • Wow ‘Em with the Whiteboard

  • Vibrant Videos and Amazing Audio

  • Pumping It Up a Notch

Proposal Writing

  • Understanding Proposals

  • Beginning the Proposal Writing Process

  • Preparing an Outline

  • Finding Facts

  • Writing Skills I

  • Writing Skills II

  • Writing the Proposal

  • Checking for Readability

  • Proofreading and Editing

  • Adding the Final Touches

Prospecting and Lead Generation

  • Prospecting

  • Traditional Marketing Methods

  • New Marketing Methods

  • Generating New Leads

  • Avoid Common Lead Generation Mistakes

  • Educate Prospects

  • The Pipeline

  • Follow Up Communication

  • Track Activity

  • Create Customers

Sales Fundamentals

  • Understanding the Talk

  • Getting Prepared to Make the Call

  • Creative Openings

  • Making Your Pitch

  • Handling Objections

  • Sealing the Deal

  • Following Up

  • Setting Goals

  • Managing Your Data

  • Using a Prospect Board

Servant Leadership

  • What is Servant Leadership?

  • Leadership Practices

  • Share the Power

  • Characteristics of a Servant Leader

  • Barriers to Servant Leadership

  • Building a Team Community

  • Be a Motivator

  • Be a Mentor

  • Training Future Leaders

  • Self-Reflection

Social Media Marketing

  • Facebook

  • Youtube

  • Twitter

  • LinkedIn

  • Google+

  • Pinterest

  • Tumblr

  • Flickr

  • Snapchat

  • Instagram

Telephone Etiquette

  • Aspects of Phone Etiquette

  • Using Proper Phone Language

  • Eliminate Phone Distractions

  • Inbound Calls

  • Outbound Calls

  • Handling Interoffice Calls

  • Handling Voicemail Messages

  • Methods of Training Employees

  • Correcting Poor Telephone Etiquette

Top 10 Sales Secrets

  • Effective Traits

  • Know Clients

  • Product

  • Leads

  • Authority

  • Build Trust

  • Relationships

  • Communication

  • Self-Motivation

  • Goals

Trade Show Staff Training

  • Pre-Show Preparation

  • Booth Characteristics and Setup I

  • Booth Characteristics and Setup II

  • During the Show I

  • During the Show II

  • Qualifying Visitors

  • Engaging the Right People

  • The Rules of Engagement I

  • The Rules of Engagement II

  • After the Show